SIMPLICITY is
the ultimate form
of sophistication.

Product & Design Executive

Building high-velocity teams, scaling design practices across organizations globally, and framing design as a measurable driver of value.

I build design organizations that move business outcomes. It started at Verizon Labs, where five issued patents came out of parallel bets in healthcare, communications, cloud, analytics, and entertainment. It became a discipline at SimplyWell, where a design-led transformation helped drive a 5x EBITDA exit via the company's acquisition by Virgin Pulse, backed by Marlin Equity. It became a P&L at Robert Half, where I transformed the team-staffing business into a managed creative services hub, building talent and solutions for Fortune 100 companies generating $12M+ in annual revenue.

Today, as Head of UX & Innovation at MoneyGram, I run that same playbook at global scale — a Center of Excellence serving 200+ countries, cutting across nearly every participant and product offering for B2B and B2C. I'm responsible for AI-operationalized research, content creation, creative ideation, design-system governance, and a brand that's already returning double-digit growth — all while managing the experience around global money movement with some of the most talented professionals I've ever worked with.

One playbook. Many complex environments.

The industries differ. The underlying challenge often does not: fragmented journeys, unclear value, disconnected systems, competing priorities, and teams that need a practical path from insight to execution.

PrettyButtons brings together UX strategy, product leadership, service design, and innovation to help organizations make complexity feel simple—and make change actionable.

The principles are public. Selected case narratives and deeper playbook materials are shared privately with qualified organizations, collaborators, and advisory partners.

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